LINA ESA
Editor, content creator, project manager and consultant.
Professional Summary
Currently, I am the Editorial Director and Co-Founder of Cult Creative, a digital platform designed for creatives to network, connect, collaborate and make themselves future-proof. We are working on a professional networking app to be launched this year.
In 2021, I was also the Editor at AM (Architecture Malaysia) Magazine, published by the Malaysian Institute of Architects.
Prior to this, I was the Editor of CLEO Malaysia since April 2016, and was Editor for its print and digital platforms up until April 2020, when CLEO ceased publication and operations.
During my time at CLEO, I managed the editorial calendar and line-up for the print magazine and handled all aspects of the digital sphere for CLEO Malaysia. I was part of the design revamp of the brand and on top of rolling out innovative projects and attention-grabbing content, the team and I also co-created and hosted our very own YouTube talk show, CLEOBuzz.
Work Experience
Currently
Dec 2020 - July 2021
Editorial Director, Cult Creative
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Co-founded Cult Creative and currently act as Editorial Director. Cult Creative is a creative collective for the future where we aim to empower, uplift and inspire creatives and provide them a platform to connect and collaborate with each other
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Oversee the editorial direction of the brand, and work with the team's Digital Content Producer regarding the curation of features and interviews, content ideas, EDM and social media postings, website and platform updates, digital experiences and enlisting speakers to host a variety of sessions
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Working closely with developers and testing our very own upcoming professional networking app set to launch in September 2021
Achievements: Cult Creative emerged as the winner of Alpha Startups Digital Accelerator (ASDA) 2021 held by 1337 Ventures (top 2 winner out of 105 teams)
Dec 2020 - July 2021
Editor, AM (Architecture Malaysia) Magazine
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Was the Editor for AM (Architecture Malaysia) magazine, a quarterly magazine published by Pertubuhan Akitek Malaysia for two issues.
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Worked with the Creative Director on revamping columns and editorial direction for the magazine to have a refreshed outlook for 2021, with a design-oriented direction catered to a professional, affluent readership
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Was responsible for editing submissions from writers and contributors, writing my own columns, interviewing personalities, following up on submissions, flatplanning pages, copy-editing and proof-reading pages, and sending the magazine to print
Nov 2020 - Present
Director, Leanbeans Content
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Founded my own content creation agency, where I have handled social media content, planning, scheduling and reporting for local businesses.
Work Experience
April 2016 - April 2020
Editor, CLEO Malaysia
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Managed the editorial team of writers, designers and videographer to produce an international-standard magazine. Handled all aspects of print and digital production (including website, YouTube and socials) for the magazine brand. The publisher ceased operations on 30 April 2020.
July 2012 - January 2015
Sub-editor, The Malaysian Women's Weekly
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Handled all aspects of copy-editing for the magazine and worked with the team for all magazine-related events and promotions.
April 2010 - September 2011
Legal Editor (Textbooks), LexisNexis
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Was the sole textbook editor for the Hong Kong regional team. Performed and managed all editorial and administrative tasks for book projects from concept to completion.
Other Work
August 2008 - November 2009
Legal Secretary, Battley & Co (Melbourne)
November 2008 - December 2008
Seasonal Clerk, Maddocks Lawyers (Melbourne)
November 2004 - February 2005
Intern, KLUE Magazine