Updated: May 28, 2020
At the magazine, the Editorial and Marketing teams were in charge of the social media content (yes, on top of everything else!).
The team and I were in charge of the daily posting of content onto CLEO's Instagram. This was because the Editorial team was best placed to report news and content as it broke; we worked a roster of planned content, content that crossed platforms, and up-to-the-minute news.
It's important to note that Instagram is a visual platform, so we made sure that the visuals were not just strongly curated and produced, but it also resonated well with the audience.
The Instagram page was a collective effort of the team, as the writers were the ones who planned and came up with ideas (which they'd run by me), and the Art team created strong graphics and a recognisable identity (via typography and colours) that made our Instagram page to shine. I oversaw all this, approved captions and did my own postings too.
An even curation of: News, something social, something funny, a personality, an Instagram event we were hosting
An even curation of: News, a meme, Instagram event, and a YSL series of beauty tutorials on IGTV
An even curation of: News, something social, a giveaway, a website story, an Instagram event
An even curation of: Social and beauty news, personality interviews, and reporting of significant dates (World Book Day and Earth Day)
An even curation of: A food round-up, fashion news, a greeting, PM's address, and Instagram event
An even curation of: News/good to know, well-wishing, client video, meme, beauty news
An even curation of: Meme, website content, Event attendance
An even curation of: CLEO-produced video, social news, products shot by us
An even curation of: Greeting, informative guide, and significant magazine project