Updated: May 27, 2020
Here are some of the CLEO Malaysia beauty pages that I wrote.
As Editor of the magazine, I had the responsibility to oversee writers' works and contributions. A lot of the time, events, press trip invitations and brand launches also came up and I found myself enjoying writing about beauty.
Beauty was a challenge -- not because it wasn't enjoyable, but it was tricky. Since there are always a lot of beauty launches, and there is so much out there, it takes a lot for people to pay attention. Why would anyone need to know more? Why would they read this? What is so special about this serum that seems to work just like this other serum?
I found the answer was that the reader always had to come first, and the 'fun' bit in doing these stories was to find that one angle, or 'hook' that'll keep readers interested.
Here are just some of the published stories for you to enjoy.